internal Marketing Blog leaks out
Today I discovered
what appears to be a new blog that's being developed for internal/knowledge
management use by The Coca-Cola Company. At blog time, it was accessible
via the list of recently updated blog links on the TypePad home page,
so it's fair game.
It appears that the site is being developed by Elemental Interactive,
Coke's online marketing firm. Perhaps they didn't realize that blogs
can be so public right away unless you password protect them.
The blog site has categories set up for online marketing, corporate
blogging, and internet trends. It's not clear if this was meant to be
a site just for Coke or Elemental employees or if it has some greater
UPDATED: The site is now password protected.
essays / articles
The Right Time for Research: The Beginning. A pro-usability article.
An article on the infamous demise of boo.com and the impact of the innovative
design on success
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