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13.3.2005
CPM Prices in Germany
just found something I would have liked to have a week ago in a german magazine. I am talking about changes in the CPM Prices for online advertisement in Germany. Interesting.

1995
1997
1999
2001
2003 H1
Gross CPM
43,65
39,14
31,30
25,60
18,27
Non-Standard Discount in %
8,20
10,10
12.30
17,60
28,30
CPM after deductions
40,07
35,19
27,45
21,17
13,10
Utilisation Ratio (%)
45
55
65
30
25
CTR (%)
5
1,75
0,57
0,39
0,37
CPC (EUR)
0,80
2,01
4,82
5,43
3,54
Conversion to Buy
-
0,40
0,70
0,90
1,40
.
from: Oliver Thylmann's Blog


 

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