Microsoft premiers its adCenter
web pages already look like your worst hallucinogenic nightmare. Painful,
glaring pop-ups and pop-unders everywhere. Links through Doubleclick
and the like. Bounces-on, etc. In the interests of furthering your education,
turn your cookie shield off and/or disable the 'let them in' function
on your browser, sometime. You'll be amazed ; ) And thanks to Microsoft,
it's about to get worse.
Pretty soon it'll be like American TV (shudder) where it's programming
spots in between ads instead of the other way around. "Chief Executive
Officer Steve Ballmer took the wraps off the MSN adCenter in Redmond,
Wash., adding one more component in its evolving search strategy," says
the San Francisco Chronicle. "Earlier, Microsoft's MSN released a search
engine that bears great similarity to Google's popular page and followed
that with a desktop search tool.
"The new tool will allow advertisers to buy not just keywords but also
the demographics of the person searching on those keywords." 'Demographic'
means You. In other words, they want more on you, your personal habits
and tastes, where you go and what you do online so they can 'customize'
the advertising garbage they want to aim at you. And frequently, the
databases that result are sold as 'product' in their own right.
"MSN can do that most effectively when the search is conducted by a
registered user who has already provided some personal details to the
site. MSN attracts more than 380 million unique users worldwide per
month," says the story, quoting said MSN product manager Karen Redetzki
as saying, "We're really giving advertisers a better opportunity to
connect with their audience."
Do you really want an advertiser to "connect" with you - to get inside
The new "product" will be tested first in France and Singapore - nicely
out of the way - and rolled out in the US later. Now you know. from:
essays / articles
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