The MIT Press
Finding the data structure which describes a person through
his public actions is the holy grail not only of marketing professionals,
but also of police states and, more generally, any paranoid government.
The 'profiled' user is one of the objectizations of the need for control
on reality. The database is the central underlying element and cross
references are the dynamic which has fueled the sense of omnipotence
of the people authorized to access the archives, beginning with the
first machines made by Hollerith (who later founded IBM) which made
easy to graph several relations between the data of the american census.
The economy related to the gathering of personal informations gives,
first and foremost, a cultural power: the power to render acceptable
the systematic intrusions in our daily choices. Thus, the cultural struggle
against these techniques must start from the attempt to gather knowledge
on them and to build an overall view, which this text succeeds in doing.
The description of the strategies, as in the deconstruction of cookies
in the different implementations of Netscape, traces a map of the possible
spaces of resistance. These are fundamental for reversing the trend
of recording and archiving every personal space with the mendacious
but popular excuse of the construction of a (nightmarish) 'safe' and
controlled future. from:Neural.it
essays / articles
The Right Time for Research: The Beginning. A pro-usability article.
An article on the infamous demise of boo.com and the impact of the innovative
design on success
specified the contents of this website are released under the Creative