marketing / AdSense
Google's AdSense Make Sense?
Call me cynical, but the latest word from media darling Google failed
to wow me. Maybe I've been in this business too long, but the idea struck
me as so... 1999. Like many of the concepts concocted in the heady days
of Internet advertising, AdSense seems deeply flawed. Advertisers should
approach with caution.
The idea: Allow small-time publishers to monetize their page views by
displaying text links from Google's AdWords program. Advertisers pay
only when someone clicks on the ads, which are targeted based on Google's
crawl of the pages ads are displayed on.
If things work as Google predicts, the program will help keep smaller
publishers afloat by helping them make money from inventory that would
otherwise have been wasted. Read
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