Web-Marketing Magazine 

.msnMicrosoft adCenter

Microsoft premiers its adCenter

Some web pages already look like your worst hallucinogenic nightmare. Painful, glaring pop-ups and pop-unders everywhere. Links through Doubleclick and the like. Bounces-on, etc. In the interests of furthering your education, turn your cookie shield off and/or disable the 'let them in' function on your browser, sometime. You'll be amazed ; ) And thanks to Microsoft, it's about to get worse.

Pretty soon it'll be like American TV (shudder) where it's programming spots in between ads instead of the other way around. "Chief Executive Officer Steve Ballmer took the wraps off the MSN adCenter in Redmond, Wash., adding one more component in its evolving search strategy," says the San Francisco Chronicle. "Earlier, Microsoft's MSN released a search engine that bears great similarity to Google's popular page and followed that with a desktop search tool.

"The new tool will allow advertisers to buy not just keywords but also the demographics of the person searching on those keywords." 'Demographic' means You. In other words, they want more on you, your personal habits and tastes, where you go and what you do online so they can 'customize' the advertising garbage they want to aim at you. And frequently, the databases that result are sold as 'product' in their own right.

"MSN can do that most effectively when the search is conducted by a registered user who has already provided some personal details to the site. MSN attracts more than 380 million unique users worldwide per month," says the story, quoting said MSN product manager Karen Redetzki as saying, "We're really giving advertisers a better opportunity to connect with their audience."

Do you really want an advertiser to "connect" with you - to get inside your head?
The new "product" will be tested first in France and Singapore - nicely out of the way - and rolled out in the US later. Now you know. from: p2pnet.net News


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