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Click Fraud Suit Names Google, Yahoo & Other Search Companies
Rumors of a class action lawsuit over click fraud have been circulating for over a year. Now one may have finally arrived. Internet Firms Face Legal Test On Advertising Fees from the Wall Street Journal briefly describes a case filed in February by a group of advertisers against Google, Yahoo, Ask Jeeves, AOL, Walt Disney, Lycos and FindWhat. They claim being improperly charged for fraudulent clicks. The lead plaintiff is Lane's Gifts & Collectibles, and the case filed in Arkansas seeks to be certified as a class action. See also our follow-up More On Click Fraud, The Lawsuit & The Need For Third Party Auditors, which has a few more details on the case and recaps a number of recent articles on the topic of click fraud. (Legal: Ads & Listings | Search Ads: Clickfraud)


Outbound essays / articles

. The Right Time for Research: The Beginning. A pro-usability article.
. An article on the infamous demise of boo.com and the impact of the innovative design on success

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