Web-Marketing Magazine 

New Philosophy for New Media . book
Mark B. N. Hansen
New Philosophy for New Media
<book> The MIT Press
ISBN 026208321
How much is the flow of information incorporeal and detached from our relation with organic reality? How much is digital image, with its multidimensional possibility of distorsion and simulation, detached from the movements of our body? The author's thesis is that the image, having become a process apart, is now irremediably linked to our body activities. In fact, the elaboration of an image is becoming more and more transparent in the visible grid of pulsating pixels of its digital representation. The effects it provokes on our senses are tangible in the transformation of our perceptions, as documented in a critique of the 'cinematographic' positions of Manovich, with citations from Virilio and his 'vision machine' and a rich set of works by Jeffrey Shaw, Tamas Waliczky, Mongrel, Bill Viola and Robert Lazzarini. In this counter-current systematization several theories meet, such as the sublimation of the body in a facial expression, used even in marketing theories which translate the satisfaction of a user in its facial expression, enticing him to buy the product (like in magazine covers, which depict almost only faces). An entire school of thought is challenged: the one based of the subtle insinuation of informations, and it's not challenged frontally with arguments based on the necessity of the organic, but with a side approach which erodes its axioms, proposing an organically coherent perspective.


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