New F-Word for Google Search Results
... The researchers called this pattern a "golden
triangle" at the top of result pages. The triangle extends across
the top natural search result, then angles back to the left of the page
down to the bottom-most "above the fold" result, typically
in the third or fourth position on the page.
This area was viewed by 100% of the 50 participants in the study.
With both organic and sponsored search results, higher ranking results
were viewed more often. Here are results for organic results (percentages
represent the number of study participants viewing the listing):
Organic Search Results Viewed:
* Rank 1 - 100%
* Rank 2 - 100%
* Rank 3 - 100%
* Rank 4 - 85%
* Rank 5 - 60%
* Rank 6 - 50%
* Rank 7 - 50%
* Rank 8 - 30%
* Rank 9 - 30%
* Rank 10 - 20%
A similar, though smaller triangle effect was also observed for the
sponsored listings on the right side of Google search result pages.
In aggregate, fewer people looked at the sponsored listings; the exception
to this was then sponsored ads were served at the top of a search result
page as well as on the right side of the page. Ads at the top of the
page were viewed by 100% of study participants.
Sponsored Listings Viewed (right side):
* Sponsored listing 1 - 50%
* Sponsored listing 2 - 40%
* Sponsored listing 3 - 30%
* Sponsored listing 4 - 20%
* Sponsored listing 5 - 10%
* Sponsored listing 6 - 10%
* Sponsored listing 7 - 10%
* Sponsored listing 8 - 10%
Here's a screen shot of the triangle.
These results are preliminary; a full analysis of the results will be
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